Our 2025 keynote speaker, Betsy Wills, has spent her career helping people recognize and maximize their innate abilities through her study of aptitudes—how we’re wired to think, create, and solve problems. Awareness of one’s aptitudes is relevant at any age, whether choosing a first career path, re-thinking in mid-life, or seeking fulfillment in retirement. Betsy brings her wealth of experience—and more—to Women’s Weekend 2025.
In 2010, Betsy co-founded YouScience, a national aptitude assessment platform used by individuals, educators, and industry leaders that has helped over 3 million people discover their natural aptitudes to better inform their choices in careers, education, and avocations.
Her recent book, Your Hidden Genius: The Science-Backed Strategy for Unlocking and Harnessing Your Unique Talents (2025), introduces this powerful tool to a greater adult audience seeking more fulfilling careers and lives.
Betsy’s professional journey includes roles in finance and marketing at Courage Capital Management and Diversified Trust. She serves on the Advisory Board of the Peggy Guggenheim Collection in Venice, the TEDx Nashville Board, and the Nashville Convention Center Authority. A Vanderbilt graduate with a master’s in Leadership and Organization, Betsy is also an avid art collector and the creator of ArtStormer.com, a blog highlighting emerging artists.
Betsy is a proud Pemi mom! Her son Ridley spent many summers as a camper and counselor.
HAVE YOU DISCOVERED YOUR HIDDEN GENIUS??
Every woman who registers for Pemi’s 2025 Women’s Weekend will receive a unique code to take the YouScience online aptitude assessment for free if she so chooses. Receive a full personalized report. Betsy will be available to chat with you about your results.
To learn more about aptitudes, see Betsy’s Tedx talk.